The biggest music retailer in Asia has been the most watched channel in the Asia Pacific region, the Nielsen Company said on Monday.
The Nielsen Company, which measures the viewing habits of nearly 2.4 billion households in the region, said the network, which launched in 2013, had a 1.8 million share, up 19% from a year earlier.
It also added that its digital channels, including Spotify, YouTube and YouTube Red, accounted for nearly 30% of the channel’s share in the market.
The channel is owned by the Chinese company Huobi, which was founded in 2009 and is run by a group of music-industry executives who own major labels.
It was launched by a team of four executives from Huobi who were then part of a team that also included the head of music at Google.
It has now expanded to 10 countries, including Indonesia, Malaysia, Thailand, Taiwan, Singapore and Vietnam.